In mid-February, Susan Wojcicki, longtime CEO of Google’s YouTube division, announced she was leaving the company. And now YouTube’s new CEO, Neal Mohan, has published a lengthy blog post detailing his plans for the service in 2023 and beyond.
Mohan, a former product manager at YouTube, announced that one of his priorities for the new year is to help more YouTube creators monetize the service.
Mohan said: “Hundreds of thousands of channels monetized YouTube for the first time last year. We’re also empowering creators beyond advertising by expanding our subscription business, investing in shopping, and continually improving paid digital offerings.”
Mohan also plans to expand some features for creators to reach more fans. This includes adding language snippets to the service’s live streams and short videos. There are also plans to expand gift orders to mobile device users.
YouTube has also become a major podcasting platform, and Mohan says more podcast features are being worked on for creators.
This includes adding audio and video podcasts to US YouTube Music subscribers. “This year, we’re introducing a creator tool that allows creators to record short videos alongside both short videos and YouTube videos, so you can easily add their own comments on trends or contribute feedback.”
Finally, YouTube is also working to add current trending productivity AI tools to creators. Mohan did not go into detail on this, but noted that “these features will take time to develop.”
